Virtual Office Featured Article


HGC Unveils API Hub

June 25, 2019
By Maurice Nagle - Web Editor

Digital transformation comes in myriad of ways. This cloud-powered, virtual revolution at hand is driving much in the way of change. Top to bottom, change is abound and as businesses embrace the omnichannel; and the enhancements to engagement are making waves.


This week, HGC unveiled the launch of the HGC Application Programming Interface (API) Hub, providing access to a robust suite of APIs and the integration of a number of APIs and systems. The first available API is the Application-to-Person (A2P) SMS API.

Ravindran Mahalingam, Senior Vice President of International Business of HGC noted, “The new platform can meet the rising demand for greater business efficiency in the digital era and A2P SMS will surely make a remarkable debut in our API ecosystem, with the objective of further expanding to other services including VoIP, SDN etc. in the near future."

The new A2P SMS API can support the needs of a number of industries, minimizing complexity and empowering organizations, carriers and service providers to create and control a number of message originators with one platform.  Messages can be scheduled and delivered internationally, via rapid and user-friendly interface, resulting in improved engagement.

Wing Lam, Assistant Vice President, Product & Business Development, International Business of HGC said, "We are excited to announce the API hub and to firstly apply the platform to our existing A2P SMS service. The simplification brought by the new platform enables our customers to enjoy greater delivery success and provides better customer experience by focusing resources on the message content and maximizing end-user engagement rather than the technical and operational mechanics."

APIs are the building blocks of the modern age serving as the glue in integrating functionality, feature sets and applications. Are you all about APIs?

Are you communications in the cloud, yet?




Edited by Maurice Nagle


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