Virtual Office Featured Article

Capitec Opens Account with IMImobile

October 01, 2018
By Paula Bernier - Executive Editor, TMC

South Africa’s Capitec Bank is leveraging IMImobile (News - Alert) technology to support its customers. IMImobile provides cloud-based software and services that support app push notifications, direct mail, email, SMS, and telemarketing so it can reach out to customers at the right times during the right channels.

“We are pleased to have been selected by Capitec to deliver a centralized communications solution,” says IMImobile CEO Jay Patel. “Using IMIconnect and IMIcampaign, we are able to deliver mobile-first marketing innovation at scale to ensure Capitec clients receive the right communications, at the right time, and with the right level of personalization.”

The bank also plans to use the IMIconnect platform from IMImobile to create new banking services. “IMIconnect’s visual workflow builder allows the design and launch of omnichannel customer journeys such as credit status checks, account and transaction notifications and surveys in a low-code environment, communicating easily between existing business systems and processes,” the companies explain.

AT&T, BT (News - Alert), Pizza Hut, and Vodafone are among the other companies that rely on IMImobile software. That software supports more than 42 billion messages and 44 billion commerce transactions a year worldwide.

As Jeff Pruitt, chairman and CEO of Tallwave, which is unrelated to Capitec and IMImobile, wrote in a recent Inc. article: “Once willing to wait in line at the bank, or sit with a loan officer through the lengthy process of a loan application, consumers now expect to be able to handle these things via their mobile devices. And this is precisely why fintech brands like SoFi and Rocket Mortgage and healthtech companies like Oscar have been so successful --they were, in effect, built for the mobile generation.

“These brands identified a growing market: the ‘self-service user’ who prefers to trade the face-to-face for the convenience of conducting their business completely online,” Pruitt wrote. “They took the time and attention to get to know their customer so well they were able to identify the pain points associated with these tedious tasks (applying for a loan and finding health insurance), eliminate them, and completely rewrite the experience in a way their customers have grown accustomed to in other areas of their lives.”

Edited by Maurice Nagle

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