Virtual Office Featured Article


Broadsoft Reveals Survey Findings on Cloud UC Adoption

March 07, 2018
By Mandi Nowitz - Web Editor

A survey conducted by Broadsoft, now owned by Cisco, revealed 74 percent of companies have plans to implement cloud unified communications (UC) over the next two years. Over 1,000 global enterprise IT influencers from the US, UK, Brazil, Germany, France, Australia, and New Zealand participated in the Broadsoft Cloud Collaboration Survey to compile the results.




“Cloud collaboration calling, meetings, messaging and customer care markets are rapidly growing and our partners are well-positioned to meet enterprise concerns and demands identified in the survey for security and reliability, as well as bundled network services and deep mobile integration,” said Michael Tessler, president and chief executive officer, BroadSoft (News - Alert). “Competition is intensifying and timing is critical to bring a complete product offering and effective digital strategies to market within the next 24 months as purchase decisions are made.”

The findings solidify the importance of cloud UC in digital transformation for businesses:

  • 78 percent say cloud communications provided enhanced agility and a lesser need for upgrades;
  • 70 percent say it reduced IT operation efforts; and
  • 69 percent say it increased mobility for remote work communications.

Additionally, 75 percent of IT decision makers shared contextual intelligence and ability to view all pertinent documents and communications history in real time as important. Also significant were advanced analytics for performance and productivity performance (73 percent) and AI (62 percent).

Companies are now reassessing purchasing histories in preparation for the move to cloud UC. The three core demands of the ideal cloud UC solution include:

  • Integrated and bundled offerings (70 percent)
  • Solid user experiences (78 percent)
  • Reliability

The key concerns are security (80 percent), control (78 percent), and quality (70 percent). But, despite the concerns, the timeframe remains 24 months.

Broadsoft is an international provider of cloud calling, meeting, messaging, contact center software as a service (SaaS (News - Alert)), cloud PBX, unified communications and team collaboration. Currently, the company serves 80 countries.

Does your business have a cloud UC solution in place? 




Edited by Erik Linask


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