Virtual Office Featured Article

8x8, Atlassian Partner to Push Cloud Communications

September 19, 2017
By Maurice Nagle - Web Editor

 The cloud is one of if not the most transformational technology industry has ever seen. Cloud computing is a driving force of change, touching all points of business and revolutionizing everything from networking to communications. This is no passing fad either, the digital era is upon us, and companies are taking advantage to better engage with customers.

This week, 8x8 (News - Alert) announced a partnership with Atlassian, where the dynamic duo will develop a go to market with integrated collaboration, contact center, unified communications and team messaging solutions. The pairing hopes to provide SMB to enterprise with modern business communications tools fit to improve productivity and the customer experience.

To spot shadow a couple key areas: the Atlassian HipChat team collaboration will be integrated with the 8x8 Virtual Office UCaaS to ensure a seamless and contextual experience. An area garnering increased attention is voice of the customer (VoC), and the 8x8, Atlassian pairing is working to hone in on VoC and enhance customer service by integrating 8x8 ContactNow with JIRA Service Desk. In integrating with the JIRA Service Desk, customer service against gain access to a slew of new functionality aimed at improving the customer experience. 

“Customer engagement is everyone’s business and this is driving convergence in the fast-growing collaboration and cloud communications markets, enabling midmarket and enterprise companies to deliver an enhanced customer experience. Atlassian is well-recognized as a leader in the team collaboration space, especially in the world of DevOps (development operations),” said Bryan Martin (News - Alert), Chairman and CTO of 8x8. “As a Gartner Magic Quadrant for Unified Communications as a Service, Worldwide leader for six years running, 8x8 is ready to become the de facto voice for DevOps by teaming with Atlassian.”

Communication and collaboration is at the heart of business, whether it’s engaging with a new customer or letting the creative juices flow with a team meeting. And, the cloud will be here to empower these interactions today and long into the future.

Does your business use cloud communications?

Edited by Mandi Nowitz

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