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Cloud Telephony Building Momentum for Business Communications

January 20, 2017
By Laura Stotler - Virtual Office Resource Contributing Editor

Cloud telephony is a powerful technology trend, enabling valuable communications and collaboration features at a relatively low price point. An ideal solution for businesses of all sizes, cloud telephony is particularly attractive for SMEs, startups and growing businesses that require scalability, flexibility and a feature-rich solution.

Gartner (News - Alert) forecasts the cloud telephony market will grow at a very healthy 12.5 percent CAGR through 2019, taking marketshare away from traditional, premises-based offerings. And Microsoft (News - Alert) has named cloud telephony as a top technology trend with the potential to shape businesses and enable a host of innovative solutions and services.

Companies like (News - Alert) are leading the way in cloud telephony, and the company’s VoIP business phone services are being used by more than 25,000 businesses. This week the company announced it has experienced growth across the board, adding a variety of new customers like the city of Newark, Liftmaster and StructuredWeb. The company attributes its growth to its diverse feature set and consistently high levels of customer service.

 “Our comprehensive cloud-based business communications system offers the features and versatility that all businesses across all verticals can appreciate,” said Ari Rabban (News - Alert), CEO of “Our feature set works just as well in the boardroom as it does in the factory as it does in the co-work space. We’re also a part of the New Jersey tech ecosystem and having the state’s largest city, Newark, replace its phone systems with is a great vote of confidence for the work we do.”

One of the most compelling benefits of cloud telephony systems is how easy they make call management. Since all infrastructure is hosted, organizations can focus on their core business directives without having to troubleshoot technical issues like outages and untraceable missed calls. Consequently, organizations can offer a much higher level of customer service and support, a massive value add for any business.

Additional benefits of cloud telephony systems and services include improved customer engagement since call flows run more smoothly and it’s easier for customers to connect to the appropriate agent. Agent productivity also improves through cloud telephony systems, which inherently support BYOD and remote work, enabling simplified and more flexible environments for workers. Cloud telephony systems also scale easily and affordably, growing as a business grows and capable of being adjusted to accommodate fluctuations in call volume and traffic.

As the digital transformation of networks and communications systems becomes widespread, cloud telephony is poised to become entrenched in businesses of all sizes. With its myriad benefits and cost effectiveness, cloud telephony is an ideal fit for the communication and collaboration needs of today’s businesses.

Edited by Maurice Nagle

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