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Attracting Top Talent with Virtual Office Technology

February 21, 2014
By Blaise McNamee, Web Editor

Virtual office technology has opened many doors in regards to mobile productivity and remote working.  A virtualized business is located nowhere and everywhere at the same time, reaching a wider customer base without having to invest in physical infrastructure.


An often overlooked benefit of virtual office technology is that in addition to optimizing the employees you already have, it also allows you to bring in the very best employees to begin with.  To put the matter simply, the majority of qualified job candidates are simply not located in a single metro region.  A single locality will only have a minuscule percentage of the total global talent pool.  Virtual office technology gives you access to full wealth of this pool, transcending geographical boundaries and commuting concerns.   Moreover, given that hour flexibility, work-life balance, and commuting time/costs are among the biggest concerns for potential employees wherever they’re located, candidates are likely to jump at the opportunity to work for a virtualized company. 

This, of course, eliminates potential relocation expenses for both the company and the employee, saving even more money overall.  What’s more, the enhanced productivity and work-life balance provided by the remote work environment means that these top-notch employees are likely to stick around.  Along the same vein, the remote worker also has the ability to move wherever he or she wants.  If a spouse’s career calls for a location change, for example, the virtual office employee doesn’t have to leave the company to accommodate.


Image via Shutterstock

“[H]iring remotely is the best-kept, blindingly obvious secret for finding people,” writes David Fullerton, product development manager at Stack Exchange, in a blogpost.  “By hiring remotely, we have been able to fill our team with awesome people with lots of experience, who were happily living in places like Corvallis, Oregon or Forest of Dean, U.K .”

Moreover, in an increasingly connected and competitive world, finding this top talent first will be paramount to success.

“As many economies face declining birth-rates and aging populations, the shortage of skilled workers is set to rise,” notes Cheryl-Anne Smith in a piece for Diplomatic Courier. “This means that companies who intend on expanding and sustaining their competitive advantage on a global scale will increasingly have to battle it out to attract the best up-and-coming talent in the harshest talent climate.”

Thus, to beat out the competition, companies will need to adopt innovative virtual office platforms to acquire and retain the top talent available.  In the end, it’s a win-win for employees and employers alike. 




Edited by Alisen Downey

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